Feast & Fallow: Workshop Reveal

Lifestyle

“the cafe 2 minutes from my apartment has a secret menu item: composting 101”

ap@ananyapaliwal

94286share

local UGC concept

@ananyapaliwal the cafe 2 minutes from my apartment has a secret menu item: composting 101

original audio · ananya paliwal

concept

Convert casual followers into workshop signups.

insight

Local followers who like the feed but haven't engaged beyond that.

storyboard

"Secret menu item" misdirect

Walk in, pan to workshop signage

Quick clip from a real composting session

hook

Link in bio to save a seat.

usage

Organic local content, not intended for paid media.

success metric

Workshop signups attributed to the post; link-in-bio click-through rate.