Vancouver Whitecaps FC: Matchday Journey

Sports

“POV: the SkyTrain to BC Place on matchday hits different than the actual game”

ap@ananyapaliwal

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fan UGC concept

@ananyapaliwal POV: the SkyTrain to BC Place on matchday hits different than the actual game

original audio · ananya paliwal

concept

Build anticipation around the matchday journey, not just the 90 minutes.

insight

Season ticket holders and transit-riding matchgoers deciding whether to bring friends.

storyboard

SkyTrain platform energy

Crowd building toward BC Place

Arrival, colours, first chants

hook

Tag who you're bringing to the next match.

usage

Organic fan content; shareable as club UGC.

success metric

Comments tagging a friend; saves among season ticket holders.