Rhode: Peptide Lip Treatment

Beauty

“POV: you finally found the lip product that doesn't need 4 reapplications a day”

ap@ananyapaliwal

2.4k312share

UGC concept

@ananyapaliwal POV: you finally found the lip product that doesn't need 4 reapplications a day

original audio · ananya paliwal

concept

Increase saves among first-time Rhode shoppers post-Sephora launch.

insight

Gen Z / young millennial skincare shoppers discovering Rhode via Sephora Canada.

storyboard

Reapplication problem, 0-2s

Swipe + close-up product moment

Reaction shot, no reapplication by hour 6

hook

Restocks always sell out. Link in bio.

usage

Organic post; +30-50% if licensed as a paid ad.

success metric

Save-to-view ratio among first-time viewers; comment mentions of reapplication.